Friday, June 10, 2016

Photo of the day

Frontenac Beer
A photograph of a group of men and women drinking Frontenac Beer . This was taken by Rice Studio in Montreal. Brassiere Frontenac was located in the Mile End of Montreal from 1913 until 1926. This image was possibly used in an advertising campaign. James Bedford (Jimmy) Rice of Rice Studio was reknown for his work photographing the hockey players of the Montreal Canadiens, the Wanderers and the Maroons.

Likely this was taken as part of an advertising campaign to show the men and women of The U.S. that coming north of the border to drink Frontenac Beer was one civilised way to get around prohibition.

This makes a great 'before' photograph for a group of adventurers. Especially the guy in the turban!

1 comment:

  1. Brasserie Frontenac. Brassière means a woman's bra. Not the same thing!